Amazon Book: Worldwide Publishing Platform for Vietnamese Writers

With $16.9 billion in revenue in 10 months, Amazon Book affirms its position as a giant bookstore serving hundreds of millions of global readers. The comprehensive publishing feature from printed books to ebooks opens opportunities for Vietnamese authors to bring their works to the world. If you want to develop an international publishing career, Amazon Book is the ideal starting point.

1. Amazon Book - A Giant Bookstore for Every Reader

In the context of the growing publishing industry, Amazon Book emerges bringing great opportunities for authors and book publishers. To better understand what Amazon Book is and why this is the ideal platform for publishing and book business, let's explore in the section below.

1.1. Overall Introduction to Amazon Book Platform

Launched since 1995, Amazon Book is the world's largest online book selling platform. This is where hundreds of millions of books of all genres converge: from literature, economics, education to science, art or life skills books. Not only serving reading needs, Amazon has also become a "playground" for authors and publishers who want to introduce their products internationally.

The strength of Amazon Book lies in its wide distribution system, fast delivery and ability to reach readers in more than 180 countries. Whether you are a self-publishing author or a book business person, this platform brings opportunities to build brands and expand revenue in the growing online publishing market.

1.2. Why Should You Sell Books on Amazon Book?

In the digital age, selling books online not only helps save operating costs but also opens up a market unlimited by time or space. Amazon Book offers many outstanding advantages for sellers such as:

• Easy to start selling books: With just a few simple steps, you can create a seller account and upload your books to the platform without needing to invest in a separate website or complex warehouse management system.
• Access to huge customer base: Millions of readers visit Amazon every day, helping your books easily be seen and purchased with just a few clicks.
• Diverse selling formats: Sellers can choose between printed books and ebooks through the Kindle Direct Publishing (KDP) platform.
• Professional operating system: Amazon supports from printing, storage to shipping and customer care, helping you focus on developing content and marketing strategy for books.

All these factors make Amazon Book the top choice for authors and publishers who want to expand their market, especially for those looking for opportunities to bring Vietnamese books to the world.

2. Popular Book Genres on Amazon Book

Amazon Book gathers millions of books in many genres, but there are four groups of books always in the best-selling list thanks to large readership and sustainable appeal. Outstanding genres include: Fiction, Non-fiction, Children's Books and Academic Books.

2.1. Fiction

This is the most loved genre on Amazon, with sub-genres like romance, mystery, fantasy, science fiction and fantasy always leading in sales. Especially, short stories and web novels are emerging trends, attracting young readers who prefer creative and accessible content.

2.2. Non-fiction

From self-help, biography, business, psychology to cookbooks, this genre brings high practical value and meets the learning and self-development needs of adults. Recently, soft skills books and mental health have also become typical trends, reflecting modern readers' interest in balanced lifestyles.

2.3. Children's Books

From picture books, fairy tales, chapter books to young adult novels, this group always maintains stable sales year-round. Among them, interactive books and illustrated comics are especially loved by ages 3-12, helping children learn while playing.

2.4. Educational & Textbooks

Serving long-term learning needs, this group includes reference materials, textbooks, exam preparation books and specialized curricula. With the growing trend of online learning, educational ebooks and skills workbooks are also expanding strongly on Amazon.

3. Printed Books and Ebooks: Which Format Should You Choose?

When starting business on Amazon Book, sellers often wonder whether to choose printed books or ebooks. Because each format has its own pros and cons, depending on your goals, resources and target audience. The comparison table below will help you visualize better:

Comparison of printed books and ebooks when selling on Amazon

If you want to build a long-term brand and provide traditional reading experience, printed books are the suitable choice. Conversely, publishing ebooks through Amazon KDP helps you expand global market with low cost and fast speed. Currently, many authors combine both formats to take advantage of each channel and maximize revenue.

4. Secrets to Conquering Readers with Printed Books on Amazon

With a clear process and supporting tools from Amazon Book, bringing your books to readers becomes easier than ever.

4.1. Step-by-Step Process for Selling Physical Books on Amazon

To start selling printed books, you can follow these 5 basic steps:

Step 1: Prepare Book Source
You can sell books you already own, cooperate with publishers, or find sources from used bookstores and agents. Make sure books are in good condition, not torn or missing pages to create good impression with customers.

Step 2: List Products for Sale
Access Amazon Seller Central, if you don't have an account yet, you need to register first.

To add books to your store, go to the Catalog tab and click Add Products.

Next, enter ISBN to find the book title already in Amazon catalog and perform operations according to requirements to upload your book. If the book is not available, you need to create a new category by clicking I'm adding a product not sold on Amazon.

When moving to the next page, you will enter your product name, and Amazon will suggest appropriate book categories.

After entering product information, you will see a suggested category. If correct, you can click Next. If not, enter more keywords in the Item Name section until you see the exact book category.

After selecting the correct category, you will need to fill in information fields for your book, including: book title, author/publisher, UPC code, cover image and search terms.

Step 3: Competitive Pricing

Book price depends on condition, rarity and market demand. You can refer to average prices on Amazon or use the Revenue Calculator to estimate profit.

Step 4: Shipping and Order Completion
After products are listed for sale, you have two main options to handle orders:

• FBM (Fulfilled by Merchant): You manage the entire process yourself, including storage, packaging and shipping to customers. This format helps proactively control product quality and costs, but will take more time and effort, especially if there are many orders.
• FBA (Fulfillment by Amazon): Amazon handles everything for you, from storage, packaging, shipping to customer care and return processing. The advantage is increased reliability and product visibility (labeled with Prime), but you will have to pay additional storage and service fees.

Amazon Prime logo (Source: Amazon)

Step 5: Product Promotion
To ensure products can reach optimally, you need to optimize descriptions, images and encourage customers to leave reviews. You can also run Amazon Ads (paid advertising) to increase impressions and sales.

4.2. Tips to Increase Sales of Printed Books on Amazon

To ensure your printed books not only "appear" but also sell well on Amazon, here are some tips to help you increase sales and build sustainable brand credibility:

• Optimize title & keywords: Insert relevant keywords (e.g.: self-help book, Vietnamese literature) into title and description to increase visibility in search results.
• Encourage positive reviews: Quick response, on-time delivery and careful packaging help you receive good reviews.
• Utilize automation tools: Use Amazon's automatic pricing tool to adjust prices flexibly according to market demand, helping you maintain competitive advantage without manual monitoring.
• Monitor sales performance: Analyze data from Amazon Brand Analytics to evaluate views, conversion rates and campaign effectiveness, thereby adjusting business strategies accordingly.

5. Amazon Ebook: Global Publishing with Kindle Direct Publishing (KDP)

Besides printed books, Kindle Direct Publishing (KDP) is the platform that helps you publish ebooks in just a few hours and reach global readers. With KDP, you keep 100% copyright and receive up to 70% royalties for each sale, an ideal choice for independent authors or beginners.

5.1. Steps to Publish Ebooks on Amazon KDP

Step 1: Register KDP Account
Visit kdp.amazon.com and log in with your Amazon account.

Remember that if your book price is above $9.99 USD, you only qualify for 35% royalty rate.

Step 5: Publish and Promote
After completion, your ebook will be released on Amazon Kindle Store. You can participate in KDP Select for exclusive distribution and take advantage of global promotional programs.

5.2. Secrets to Make Your Ebook Stand Out on Amazon

To make your ebook outstanding and attractive, you need to invest in the right places, from images to content:

• Professional cover design: An impressive cover is the first factor that attracts readers among millions of titles.
• Optimize book description: Write an engaging, clear introduction, emphasizing value and benefits readers receive.
• Collect quality reviews: Encourage readers to leave positive feedback to increase credibility and improve display ranking.
• Multi-channel promotion: Share ebooks through blogs, social media, email marketing or personal websites to expand reach.

6. Conclusion

Amazon Book is opening a new era for Vietnam's publishing industry, where authors and publishers can flexibly combine printed books and ebooks to both preserve traditional values and keep up with modern reading trends. With global distribution system and optimized publishing process, start your publishing journey today to spread Vietnamese knowledge and culture to the world.

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