From A to Z: How to Sell on Amazon for Beginners

By 2025, Amazon has 310 million active users globally, providing vast opportunities for sellers to conquer international markets. However, fierce competition and strict policies can overwhelm beginners. In this article, LSB will guide you from A to Z on how to sell on Amazon in 2025 for an effective start.

1. Introduction to Amazon

Amazon was founded in 1996 with the initial purpose of selling books online. Currently, this e-commerce platform has expanded its sales channels, supplying various products such as CDs, movies, toys, electronics, household items, and countless other products.

Today, Amazon has become one of the largest and most valuable technology companies in the world. It continues to innovate and expand to meet diverse customer needs.

2. Requirements to Sell on Amazon in 2025

To start selling on Amazon, sellers need to meet some basic requirements:

• Valid Seller Central account: register with personal or business information, including clear address and tax records.
• Transparent product information: all items must have copyrighted images, detailed descriptions, especially handmade products need actual images and clear descriptions.
• Shipping & costs: understand delivery processes, choose suitable shipping companies, calculate taxes, import/export fees and related charges.
• Basic operational skills: have basic English skills to respond to messages, maintain response time within 24h to keep reputation and comply with Amazon policies.
• Policy compliance & performance maintenance: ensure cancellation rates, late delivery and complaint rates are within Amazon's allowed limits, and issue VAT invoices when customers request.

3. How to Sell on Amazon

To start your Amazon selling journey, you need to go through several basic steps:

• Register Seller Central account: prepare personal/business documents, international payment card and bank account. This is mandatory to open a store.
• Create store & list products: add products with clear images, detailed descriptions and transparent information. For each item, you can choose to handle orders yourself (FBM) or use Amazon's FBA service.
• Manage operations: ensure on-time delivery, avoid unexpected fees, and respond to customers within 24h to maintain reputation.
• Optimize sales: use Amazon Ads, optimize product SEO and monitor reports to improve sales.

4. Payment Methods for Vietnamese Sellers on Amazon

Many sellers in Vietnam don't know how to receive payments when selling on Amazon. When will payments be received?

Usually, right after confirming shipment, Amazon will transfer money to your payment account. Amazon pays every 2 weeks. Currently, Amazon supports the following payment methods for sellers:

4.1. Through International Bank Account

This is the most popular payment method for Vietnamese sellers. You need to link Amazon with an international bank account or through intermediary services. Some reputable options include: Payoneer, PingPong, Wise... Amazon will transfer money directly to this account and you can withdraw to Vietnamese banks or through international ATM cards.

4.2. Amazon Gift Card Conversion

In some programs like Kindle Direct Publishing (selling e-books) or Amazon Associates (affiliate marketing), Amazon may pay you with Gift Cards. This money is loaded directly into your Amazon account and can only be used for shopping on Amazon.

4.3. Check Payment

Amazon also supports sending payment checks by mail. After receiving the check, you take it to the bank to convert to cash or transfer.

5. What to Sell on Amazon?

One of the biggest questions for beginners is: "What products should I sell on Amazon for the highest chance of success?" The answer lies in your product selection and whether those items catch trends and have high consumer demand.

6. Amazon Selling Tips for Beginners

According to many successful Amazon sellers, one of the most effective choices to optimize operations and increase profits is using FBA (Fulfillment by Amazon) service. Additionally, to improve business efficiency, you can refer to these tips:

6.1. Build Your Own Brand

If you want long-term product development and build customer trust, the first thing you need is to build your own unique brand. How can your brand stand out from competitors?

6.2. Perfect Your Products

Each product listed needs clear, concise and accurate descriptions about origin, features, and uses. Additionally, product images must be sharp, truthful and attractive to increase customer trust.

6.3. Follow Amazon Rules

Amazon has strict regulations and policies for sellers. For long-term business, you must absolutely comply with these rules. Fraud, posting false information or receiving many negative reviews can lead to reputation loss, decreased sales and even account suspension.

6.4. Customer Reviews and Orders

Positive reviews and successful order rates are important factors for Amazon to rank your products higher in search results. New sellers should actively promote products, implement promotions or advertising campaigns to quickly receive 5-star feedback, thereby increasing trust and visibility.

6.5. Consider Using Amazon Advertising

Amazon Advertising is an effective tool to help products reach the right potential customers. If you know how to combine advertising with product and brand strategies, you will shorten market reach time and increase sales quickly.

7. Conclusion

LSB has helped you learn about Amazon and how to sell on Amazon for beginners. We hope the information shared in this article will help you start selling on Amazon.

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LSB - Cross-border e-commerce solution partner, helping 200+ export units sell goods simply, efficiently and effectively.